What's All This Business Stuff, Anyway?

My friend Molly sent me an interesting question on my Facebook dealio last night.

Okay Bryan, what is this TSGB about? I haven't grasped the concept. Is it a place to network?

So I've been asking myself -- really, really asking myself -- just what the hot new phrase "That's Some Good Business" is really all about. The answer isn't a simple one, and perhaps it's best to start with a few things that TSGB (pronounced, roughly, tisgebuh by the kids) is not.

• TSGB is not just the first line of a bitchin' haiku
• TSGB is not just some catchy sticker slogan thought up by some businessman in a suit. (I almost never wear a suit.)
• TSGB is not just a widely-accepted generational catch-phrase -- it spans generations and has the shelf life of a Twinkie.

So I guess the simple answer is: That's Some Good Business is the hottest new phrase on the streets of the United States of America -- nay, the world. In fact, it's been translated into numerous languages already, much like the Bible and Baywatch. Following are some examples.

• Dutch: Dat is één of andere goede zaken!
• French: C'est quelques bonnes affaires !
• German: Das ist irgendein gutes Geschäft!
• Greek, even!: Αυτή είναι κάποια καλή επιχείρηση! (for you, Olive!)
  
• Italian: Quello è un certo buon commercio! (for you, Zee!)
  
• Japanese: それはよいビジネスである!
• Portuguese: Aquele é algum bom negócio! (for you, Devil Mood!)
• Spanish: ¡Ése es un cierto buen negocio! (for you, Dora!)

But it's more than just a catch phrase that defines goodness for people across the globe, Molly. It's a lifestyle. It's a cosmic connection with the idea that this world doesn't have to suck. It's a reminder that there are still people out there who believe in giving credit where credit is due, and they're enthusiastically slapping TSGB stickers on the backs of their cell phones to make sure that, while they're carrying on phone conversations, and as long as they're holding their phones in such a way that you can still see the sticker, the whole world knows how they feel. It's like one big celebration, Molly, where we, the warriors of the TSGB tribe, shout at the top of the highest mountain, as if life were one big retro Coke commercial:

THAT'S SOME GOOD BUSINESS!

That, my friend, is what TSGB is all about. I hope that clears things up for you.

If anyone would like to join the That's Some Good Business Facebook group, where you'll be sure to never miss the hottest news about the TSGB movement, you'll be welcomed with open arms. There are no obligations (beyond the initial contractual agreement to supply me with 25 percent of your annual income and a $20 gift card to iTunes), so I hope to see you all there.